For the many regular listeners of 91.3 KPVU you’ve noticed a change in how we introduce our programs and services. 91.3 KPVU has a new brand identification, “The Art of Soul”. Our new brand accurately reflects the essence, the indomitable spirit and formidable partnership between KPVU and the Students, Faculty, Staff , the Colleges, and enterprises that encompass Prairie View A&M University and the Greater Prairie View/Houston community. 91.3 KPVU through our new brand, “The Art of Soul”, continues our service as “The Front Porch of Prairie View A&M University”, signaling the value and magnitude of our University licensee.
Soul, often refers to Black popular music of the sixties and seventies and virtually all Americans, regardless of color, class, geographic location, have a special connection to it. KPVU will use this common understanding of soul music as a cornerstone of a unique, engaging new brand: The Art of Soul. The Art of Soul moves beyond the expected and breaks new ground — engaging, educating, informing and inspiring —listeners along the way. KPVU has created a new storytelling platform for Prairie View A&M University and the Greater Prairie View/Houston communities. You’ll hear Prairie View A&M University students, faculty and administrators telling stories of the innovative research, programs and successes that make up the story of the Prairie View A&M University. Accordingly, we will tell the stories that emanate from our communities of service, with the express purpose of presenting story’s that reflect the diverse voices and perspectives of our communities.
KPVU’s music construction is rooted in Neo Soul, Jazz, Latin, World Music, compelling new music, classic hip-hop, R&B, and indigenous Texas Soul Music. Additionally, KPVU programs daily and weekly, NPR news and talk programs geared to a diverse audience… The station is on a mission to provide a “bridge” between Millennials, Generation Xers, and Boomers. We’ve learned there is a connective tissue that binds the three generations… and that connective tissue is “music”, and relevant and timely information. KPVU’s approach is positive, clean, and family friendly, submitting to public radio’s core values. And most importantly, more than any public and/or commercial station in the Prairie View/Houston market… we offer indisputable diversity.
The “Art of Soul” is a community where racial and cultural connections are consciously uplifted. From dance music, personal expression, teenage angst, political rebellion, more than any other genre Soul Music created a space that inspired social change and transformed the world. Southern Soul, Latin Soul, Detroit Soul, Soul Music is a place where we pause to feed our mind, body, and spirit.
Soul music is ubiquitous. It speaks to every variety of our culture including dance, visual art, theater, literature, communicative arts, and arts education. Soul music is transcendent. Soul Music is life. Soul Music is what makes us, Us.
On behalf of the staff of KPVU, our many listeners and members, thank you for your continuing support of 91.3, KPVU, … The Art of Soul.